Advertising

 

The term advertising is the act or practice of attempting to draw attention to something or the attempt to persuade a person. Advertising is often done through purchased television, internet, radio, mail, and phone ads.

 

A good idea or candidate does not necessarily sell itself and may require significant advertizing efforts to inform the public of the idea or candidates existence and to persuade the public to be supportive. The opposition will most likely advertize as well so it is important to pay attention to the opposition’s efforts and public sentiment.