Writing of the Declaration of Independence

Name ID

 

The term name ID, or name identification, refers to the number or percentage of the electorate who recognize the name of the candidate or potential candidate.

 

Example:

 

Congressman Joseph Roberts has a 95% name ID in the district compared to his opponent who has only 15% name ID. Congressman Roberts has been in office for 20 years and is very well known while his opponent is virtually unknown in the community.

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