Writing of the Declaration of Independence

The "Golden Rule" of Campaigning

 

Thou shalt not mention the name of thy opponent.

 

When you mention the name of your opponent, you are helping your opponent to increase his/her name ID.

 

Example:

 

Former Congressman/Majority Leader/likely next Speaker of the House Eric Cantor’s campaign put out a series of negative ads against his almost completely unknown opponent, current Congressman David Brat.